Top 5 Beauty Retail Apps on Android in South Africa: Q2 2022

In the second quarter of 2022, the top 5 beauty retail apps on the Android platform in South Africa demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for each app, based on data from Sensor Tower.

VILLA FRAGRANCES saw its weekly downloads peak at 1K in mid-June, before experiencing a decline to 356 by the end of the month. No significant revenue or active user trends were recorded for the app during this period.

For Maskscara, weekly downloads started at 168 at the end of March and gradually declined to 31 by the end of June. Despite this decrease in downloads, no revenue or active user data were available for this app during Q2 2022.

Shop for Avon Cosmetics had a steady increase in weekly downloads, beginning at 44 in late March and reaching a high of 109 by the end of May. Downloads slightly tapered off to 68 by the end of June. The app did not generate any revenue or report active user statistics during this quarter.

Think Dirty experienced fluctuating weekly downloads, with notable peaks of 58 in late April and 51 in early June. Active user numbers remained relatively stable, starting at 739 in late March and slightly increasing to 741 by the end of June.

Lastly, Nu Skin Vera showed a gradual increase in weekly downloads, beginning at 30 in early May and hitting a peak of 63 in mid-June before settling at 40 by the end of the month. Similar to some other apps, no revenue or active user data were reported for this period.

For more detailed insights and additional data, visit Sensor Tower.